Writing Sample: Black Hawk Electric

I completely re-wrote and re-structured all the website copy for this large electrical contractor. What follows are some of the main sections from their site (I also did the photography and some programming): http://blackhawkelectricinc.com/

Welcome to Black Hawk Electric

“Experience and Excellence”

A dedicated focus on electrical contracting for multi and single family construction.

56+ years of Integrity and Teamwork

As one of the most successful and respected companies in the field, Black Hawk Electric distinguishes itself by its uncompromising commitment to quality, integrity and value. Our experience and professionalism are here to serve you, the customer.

Winner of numerous awards, including Professional Contractor of the QuarterOutstanding Warranty WorkSchedule PerformanceTeamwork and Site Cleanliness, Black Hawk Electric’s unparalleled business ethics, workmanship and customer service have earned us a reputation for high value and reliability in the electrical contracting field.

At Black Hawk Electric, integrity, reliability, and quality are not just buzzwords. Our values come forth in everything we do.  This foundation for success is why we’ve grown from a home-based operation in 1956 to our current modern facility in Escondido.

Black Hawk’s hard work and commitment to quality has paid off in the opportunity to wire tens of thousands of units, including single family and multi-family dwellings, office buildings, and office improvements.

When you choose Black Hawk Electric, you’ve partnered with a team-oriented ally with decades of experience. Whether you are building homes, apartments, offices, student housing, or parking structures, we’ve got the “stuff” that counts:  depth of expertise, competitive pricing, professionalism, customer service, and reliability. But don’t just listen to us, listen to some of our customers:


“My experiences with Black Hawk Electric is nothing short of excellent. Throughout the entire construction process, I always felt that Black Hawk was looking after the best interest of the project and I always felt comfortable that whatever the challenges they would be there to implement an effective solution.  It is always a pleasure to work with people who maintain such a high level of honesty, unbelievable knowledge, professionalism, attention to detail and just plain common courtesy.”

– Jim Knorr
General Superintendent
Legacy Building Services

“I have worked with Black Hawk Electric since 2003 and have always been impressed with their work. In my past 15 years, I have completed Single Family, Multi-Family and Mid-Rise projects for both affordability and luxury uses and I have been pleased with Black Hawk Electric in all instances.  Black Hawk Electric and his group are reliable, competitive and innovative. They have always understood the high standards expected and have been efficient in delivering within the schedule constraints.  I would highly recommend Black Hawk Electric on any type or size of project.”

– Russell G. Kaup


About Black Hawk

What makes Black Hawk Electric so successful?

Black Hawk’s tradition of excellence started early. In 1956, John Funderburg Jr. – grandfather of the current president – established the firm, traveling up and down California wiring the Royal Inn chain of hotels. Through hard work, superb workmanship and a building reputation, the company he and his wife established soon expanded to serving commercial tenant improvements and strip malls.

By 1969 the opportunity in San Diego was in full swing, and the firm moved to the growing city, offering the same high standards.  Their hard work, integrity and cost efficiency paid off through the challenging economic times of the 70’s, laying the groundwork for Black Hawk Electric’s continued growth.

In the late 70’s, the son John Funderburg III, joined the family business as the second president, steering the company to a new primary focus of wiring single family and multifamily residential homes. The same vision and commitment to excellence continued  under his leadership, serving the customer to the highest standards of integrity and workmanship.

Through the economic rollercoaster of the 80’s and 90’s, Black Hawk Electric survived and thrived, participating in the building of thousands of new homes, further establishing itself as a premiere leader in the electrical construction industry.  In 1996, the founder John Funderburg Jr. retired and the grandson John Funderburg IV stepped up as Vice President.

Despite the dramatic market changes in 2008, Black Hawk Electric’s cost efficiency and uncompromising commitment to excellence enabled the firm to expand its services in 2009, adding midrise apartments, hotels, and student housing. In 2011, Black Hawk Electric welcomed its third president, John Funderburg IV.

This 56+ year tradition of excellence has not only won the firm many awards, but more importantly, is the basis for providing  their customers with the best possible value for their money, and making Black Hawk Electric one of the premier electrical contractors for residential and mixed use projects in Southern California.